The Baselworld watch fair, which turned 100 this year, was a planet unto itself, an extraterrestrial realm where a US$3,000 watch qualifies as entry-level and a watch containing a tourbillon (don’t ask) for under US$20,000 is a downright steal.
So it was surprising that watchmakers across the pricing spectrum stressed value at this year’s fair.
Value, of course, is in the eye of the beholder. But in a year of global uncertainty for the watch industry — heck, for everybody — companies continued to churn out head-turning pieces across the price spectrum. Some may not even require a second mortgage.
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