Dolce & Gabbana has a long precedent of paying tribute to its heritage, incorporating quintessentially Italian symbols, colours, and other elements in its products, store design, and advertising campaigns. The luxury fashion house’s love affair with its home country extends to its philanthropic activities – in this case, its patronage of two institutions based in the Northeastern city of Venice, which is famed for its romantic piazzas and canals.
The brand supports Save Venice Inc. and Venetian Heritage, non-profit organisations which are dedicated to preserving the heritage, art and culture of the city. Dolce & Gabbana has been working together with the former for four years as of 2017, with their joint efforts having contributed to the restoration of such prominent sites as the 16th-century church of San Sebastiano, built in 1548 and housing the world’s largest collection of works by Renaissance master Paolo Veronese. The brand also announced a new collaboration with Venetian Heritage in May, reinforcing their efforts to perpetuate Venetian patrimony.
A special collection of silk scarves has been designed as a homage to the city of Venice, as well as to commemorate the brand’s ongoing charitable contributions. The scarves come in four designs, featuring vivid colours and traditional emblems of Venice. Highlighting Venice’s beauty and history, the images printed on each scarf are of St Mark’s Church, the gondolas that are synonymous with the city, the recognisable masks worn at the annual Carnival, and the winged Lion of Venice, a hallmark of the city as well as of St Mark, one of Venice’s patron saints.
Part of the proceeds from the sale of the scarves will be donated to Save Venice Inc. and Venetian Heritage. The collection also celebrates the opening of a new boutique in Calle XXII Marzo, Venice. The boutique was designed by architect Eric Carlson of the Carbondale studio in Paris.
The scarves are currently on sale at the Dolce & Gabbana boutiques in San Marco 223/226 and Calle XXII Marzo.
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