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The Face of Tudor: David Beckham

By Sinéad Tan


Despite hanging up his boots in 2013, English football star David Beckham has kept busy building Brand Beckham: juggling charitable work, film cameos, endorsements, and other business pursuits. His latest appointment sees him landing the role of ambassador to Swiss luxury watch brand Tudor and its Born To Dare campaign.

Established in 1926 by Rolex founder Hans Wilsdorf as a subsidiary brand, Tudor’s distinctive watches are crafted to suit a more modest price point than the former while maintaining the same standards of excellence and dependability that customers have come to expect from Rolex. The house’s Born To Dare manifesto is inspired by its commitment to push boundaries and reinvent classics, with timepieces designed to be durable enough to withstand the most adventurous lifestyles.

A long-time horophile, Beckham was selected as brand ambassador due to the values he shares with the brand – pushing boundaries in his football career and tireless philanthropic activities, reinventing himself on the pitch and off, and devoting himself to the classic things in life.

“Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together,” he said. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand – one of adventure, pioneer diving, and daring expeditions. I was instantly hooked.”