The vast operations behind the world’s storied luxury labels are often collectively referred to by the term Maison — a French word that translates to “house.” Naturally, the word brings to mind intimacy, warmth and the closest unbreakable relationships between people. This accurately describes Burberry’s longstanding partnership with their team of world-class Scottish textile craftsmen from family-run establishments, who are responsible for producing one of Britain’s most recognisable fashion offerings — the Burberry cashmere scarf.
Rarely, if ever, is there a single product so timeless and so ubiquitous that it has come to be synonymous with a fashion house. And in celebration of this key fashion piece so integral to the label’s identity, Burberry is providing a glimpse of some of the intricate processes that go behind its making with the release of exclusive images showcasing its production in a 200-year-old Scottish mill. What remains private to all, however, are the hands-on approach by the 18 artisans who work in stages to lend their mastered expertise in crafting a cashmere scarf worthy of the Burberry standard – this includes the combing of raw cashmere, inspecting its looming process, and hand-finishing the final product. Another interesting point to note too is that the scarves are treated in its finishing process with spring water from Scotland’s River Lossie — which is used to create some of the world’s finest whiskies and is highly regarded as one of the world’s softest water.
Reflecting the zeitgeist, the British luxury label is also using this opportunity to highlight their continued efforts toward sustainability via their charitable arm — The Burberry Foundation, founded in 2008. This includes spearheading a more sustainable cashmere supply chain across its production, by partnering with green organisations such as the Sustainable Fibre Alliance that works to protect grasslands, and providing decent allowances for cashmere goat herders. At the end of the day, though the specifics of these 30-step production processes remain largely a guarded industry secret, these images cement the emphasis of craft within the house of Burberry, and a viable possibility of a greener future for fashion production worldwide.
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