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Four Promising New Designers in Singapore

By Guan Tan


Weekend Sundries
Designer: Michelle Chan

Fashion Futures 1.0/ Mercury

Michelle Chan founded the Weekend Sundries in 2012 – a line of relaxed womenswear, befitting to its name. “I seek to offer a sense of breathing space for the modern woman,” the 34-year-old explains. Chan previously dabbled in interior design, architecture, and art curation before finding her way into fashion.

Weekend Sundries

Aligned with her vision for slow-living, Chan sources her fabrics from Japan, “I work with quality fabrics including high-count cottons, as well as organic textiles.” She also produces small batches of fabrics in her studio, “hand-dyed or printed in limited runs,” she adds. And the local market has been responsive to Weekend Sundries, “My label is currently stocked with the department store TANGSThreadbare & Squirrel, and Egg3.” 


Designer: Nida Tahir Shaheryar

Fashion Futures 1.0/ Mercury

Nida Shaheryar’s love for fashion reaches away back into her childhood. She recounts,“When I was six or seven years-old, my father gifted my older sister a book on Princess Diana. I spent my entire childhood admiring her dresses, and watching my mother [dress up].” She was born and raised in Abu Dhabi, and was ushered through the conventional education system, eventually majoring in Economics from the University of Manchester. She then wounded up at Citi Bank. Shaheryar then went to Parson’s in Paris. 

Nida Shay

She then started her label in Dubai seven years ago. Shaheryar unveils one collection per year, and all her clothes are made in Lahore, Pakistan, “By a specialised team. I chose to do it there as that’s where my heritage lies.” Shaheryar admires the impeccable workmanship and longevity of the craft, and hopes her work will provide for the makers’ families. 


Designer: Wai Yang

Fashion Futures 1.0/ Mercury

Myanmar-born Wai Yang started her eponymous label immediately after graduation in 2016 from London College of Fashion. “I thought if I do not start by then, I will never have the courage to start anymore,” she quips.

Wai Yang

Two seasons in, Wai has found a voice in her textiles – digital, traditional print, and screen print techniques contrasted against unusual materials like trash, cargo boxes, bubble wraps, Tyvek, and frosted plastics. “They can be sustainable, as I can reuse or transform them into new designs,” the 28-year-old adds. 


Ying The Label
Designer: Phuay Li Ying

Fashion Futures 1.0/ Mercury

The 28-year-old Phuay Li Ying studied in Melbourne for four years, where “the clothes were always vibrant and bright. Prints were everywhere,” she notes. When she graduated and returned to Singapore, Phuay was taken aback, “I couldn’t find such prints on clothes.” Phuay wanted to plug the gap, and in 2015, Ying The Label officially launched at Singapore’s digital fashion week.

Ying The Label

It’s Phuay’s side project outside of her day job, “I wanted to translate my passion, which was watercolour painting into wearable art." 

Phuay has released four collections till date, and she sources fabrics from Japan, Korea, and Indonesia. Ying The Label is stocked at Isetan Scotts, Nana and Bird, and their own e-commerce site. 


All four are participants of this year's Fashion Futures 1.0, a talent development programme organised by Mercury Marketing & Communications and supported by SPRING Singapore. One of them will be selected to join a CFDA fashion business immersion trip to New York later this year.