Home - T Singapore

Object of Desire: Garmin’s Latest Smartwatch Collection

By T: The New York Times Style Magazine Singapore

Tung PhamGarmin Venu in light sand and rose gold hardware.

In regard to the evolution of watches, smartwatches seem to champion as new generation gadgets to rejuvenate the humble concept of a regular timepiece. Watches were originally created to regulate periods within the day. But once it got timekeeping down, watches were reimagined as intelligent devices that work symbiotically with our companion smartphones to counteract the lost necessity of wearing a timepiece.

While many continue to appreciate the original form of wristwatches for its beauty in history, smartwatches offer consumers a new option of wearable technology with features like fitness trackers and Global Positioning System (GPS) to match their dynamic lifestyle. American technology company, Garmin, as one to subvert conventions, has recently strengthened its development in wearable technology with its latest smartwatch additions. The Venu collection stands as the brand’s first foray into AMOLED screen, rendered in a plethora of colourway and materials. Its thin-film display technology allows a more interactive connection between the user and the watch with its customised animated illustrations and live watch faces.

Having specialised in GPS technology for automotive, aviation, marine, outdoor and sports activities since its inception in 1989, Garmin’s new additions to its Vivomove series are now equipped with the broadest available range of 24/7 health monitoring features in the market. Concealed behind the appearance of a traditional timepiece, the new watch face reacts elegantly to a flick of the wrist to reveal its smart features.

“The newest additions to Garmin’s active lifestyle range of smartwatches are designed to be essential tools for customers who want to track and improve their overall well-being and want the connected health features of a smartwatch,” Engelhard (AI) Sundoro, Garmin’s managing director of South Asia and India explained while reiterating that the watches are, nevertheless, designed with its style in mind to portray a “more fashion-forward air better suited for the office of dressing up.”

View Garmin’s Venu smartwatch collection here.