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Gentle Monster and Fendi Are Debuting an Eyewear Capsule

By Bianca Husodo

Russian art collective AES + F is behind Gentle Fendi’s video art campaign. Juxtaposing futurism with elements of the ancient world, the four artists melded a motley of mediums for the project: sculptures, photography, architecture and media technology.
 
Gentle Monster and Fendi
Russian art collective AES + F is behind Gentle Fendi’s video art campaign. Juxtaposing futurism with elements of the ancient world, the four artists melded a motley of mediums for the project: sculptures, photography, architecture and media technology.

Unpredictability has been an anchoring tenet for Gentle Monster. And the Korean eyewear label’s latest link-up with Fendi adds another chapter to its growing archive of avant-garde sunglasses.

Two designs, dubbed the Gentle Fendi No. 1 and Gentle Fendi No. 2, are available in six colourways. The Gentle Fendi No. 1 hosts a slender cat-eye silhouette — not unlike those that have been favoured by Instagram for the past few seasons — and comes in black or tinted in pink or blue. Labelled on its corner tips are the words “GENTLE” and “FENDI” — an on-the-pulse nod to the ongoing predilection towards logos — of which are printed on neon-hued strips: green, orange or yellow, depending on the colourway they belong to. While the Gentle Fendi No. 2 is a teardrop metal aviator frame that comes in black, brown and grey.

Gentle Monster and FendiThe Gentle Fendi No. 1, S$615.
The Gentle Fendi No. 1, S$615.
Gentle Monster and FendiThe Gentle Fendi No. 2, S$565.
The Gentle Fendi No. 2, S$565.

In tandem with the release, a Gentle Fendi Café pop-up is slated to serve a selection of gelato bars and beverages in Seoul’s hip Gangnam area from 7 May all the way till 29 July. The brands also announced that experiential “rotating installations” dedicated to the collection would find homes in selected stores worldwide. In Singapore, two of them are set to be housed in Fendi and Gentle Monster’s Marina Bay Sands boutiques.

The Gentle Fendi capsule collection will be available in Fendi and Gentle Monster stores on 7 May. Gentle Fendi No. 1, S$615; Gentle Fendi No. 2, S$565.