Following a worldwide tour that has made stops in London, Seoul and Hong Kong, the travelling Mademoiselle Privé exhibition now lands in Shanghai. Opened on 20 April, the immersive wonderland finds a home at the West Bund Art Center’s sprawling 6,000 square metre hangar. Within, its universe is dissected into three rooms, each a representative of an emblematic address linked to the house’s three pioneering products: 31 Rue Cambon for haute couture; Grasse, the French Riviera town, for the Chanel N°5 perfume; and 18 Place Vendôme for high jewellery.
Acolytes of the brand would be more than familiar with the first: 31 Rue Cambon. The fabled address to the very-first boutique Gabrielle Chanel herself opened in 1918, it’s the main brick-and-mortar artery to Chanel’s existence. Upstairs the 18th-century shophouse is a door — hung on its front is the phrase Gabrielle coined, “Mademoiselle Privé”, which laid foundation to the exhibition’s title — that leads to the “creation studio”: a creative laboratory of sorts where Gabrielle, and then later on Karl Lagerfeld, sat to mastermind the season’s next haute couture offering.
Through this exhibition, the essence behind the locked doors of Chanel’s studio is exhibited for the first time. The experiential feast brings visitors to journey through Gabrielle’s early couture creations as well as Karl Lagerfeld’s modern interpretations to its intricate high jewellery artisanship and the making of the iconic Chanel N°5. Above, a quick tour through Chanel’s Mademoiselle Privé extravaganza.
The Mademoiselle Privé exhibition in Shanghai runs until 2 June at the West Bund Art Center. Book your visit via WeChat here.
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