Earlier this year in April, the Rome-based luxury brand Fendi rolled out a #meandmypeekaboo social campaign of the creative director of accessories and menswear and kidswear, Silvia Venturini Fendi and her daughters, Delfina Delettrez Fendi and Leonetta Luciano Fendi's relationship to the Peekaboo bag. This marks the 10th anniversary since the brand launched the Peekaboo bag.
Tomorrow, the brand is expected to roll out another series, similar to the above mother-daughter themed video. It was series of images and video shot in Los Angeles, featuring Kris Jenner, her daughter Kim Kardashian West, and the latter's daughter, North West.
The series serves to cement the Peekaboo bag as an almost heirloom-like object with longevity. The Kardashians and West prance and frolick around in what looks like an intimate resort home. It is almost a voyeuristic peek into how these famed women carry and interact with their Peekaboo bags on a quotidian basis.
On the brand's approach, chief executive officer of Fendi, Serge Brunschwig, said in an interview, "We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family."
The Kardashian family's #meandmypeekaboo campaign for Fendi will be released worldwide tomorrow, 11 July 2018.
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