One year after its inception, the ambitious Moncler Genius extravaganza — a massive ongoing project involving a series of high-profile designer collaborations — returned bigger for its Fall/Winter ’19 edition. For one, the Genius family has expanded: British designer Richard Quinn and streetwear savant Matthew Williams of Alyx are fresh faces to the roster, which includes recurring collaborators Valentino’s Pierpaolo Piccioli who roped in Ethiopian model and designer Liya Kebede to work together this year, Craig Green, Simone Rocha, Hiroshi Fujiwara, Francesco Ragazzi of Palm Angels among others.
According to Remo Ruffini, Moncler head honcho, the Genius is the Italian skiwear house’s thoughtful riposte to the speeding up of the digital era; it’s “a symposium of creative minds and an inspiring place,” says Ruffini in a statement. An increase in both variety and frequency, collections from the Genius hub are slated to drop every month, year-round, to satiate shoppers in search of newness at the speed of Instagram.
Staged last week in the winding tunnels under Milan’s central railway station, each of the nine creatives was provided with a vault and free rein to let erupt their reinterpretation of Moncler into grand scales. Above, a visual tour through the maelstrom of eclectic visions at Moncler Genius.
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