If you wear a Chaumet Class One watch, so should your daughter — at least Chaumet, the Parisian house of jewellers and watchmakers, thinks so.
The brand has six watch collections under their belt, namely the Liens, Dandy, Jewellery, Exceptional Dials, Precious Complications, and Class One. Every collection has its own design vocabulary — feminine round dials framed by fluid lugs for the Liens collection, larger masculine round dials framed in square cases for the Dandy, decorative diamond and gemstone-embellished dials and straps for the Jewellery, painterly dials for the Exceptional Dials, and artistic skeleton dials for the Precious Complications collection.
The Class One collection of female automatic watches came about in 1998. It was inspired by the Class 1 powerboat (which has a grand prix of its own) and originally a diver's watch — the case was steel, the strap rubber, and it was water resistance up to 100 metres. Then came brilliant-cut diamond-studded bezels and dials juxtaposed against rubber straps — an unexpected mix of materials. In 2013, there was a launch of logo-studded bezels that spelt "Chaumet Paris."
This year, the brand celebrates the Class One's 20th anniversary and released a new iteration of the Class One in white, black and pink. It's a cleaner dial framed by a black and white bezel punctuated with diamonds. The abstracted design taps into the reigning consumer appetite for inconspicuous jewellery and accessories. It's positioned as a casual everyday staple for millennials aged around 20 — like the Class One watch.
"At twenty, [the Class One] has the freshness of youth and the elegance of maturity," the brand described. "Yesterday it was worn by the mother, today it's the daughter who desires it."
The new Chaumet Class One is now available in select countries, prices unavailable.
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