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Object of Desire: The New TAG Heuer Carrera Lady Timepieces

By Lynette Kee

TAG HeuerThe new Carrera Lady is now dressed in a variety of dial and strap colours, giving both the originally sporty automatic and quartz-powered timepieces a refined look.

This year is shaping up to be quite the year for watch revamps. Following the renewal of Chanel's iconic J12 watch, TAG Heuer too, gave its Carrera Ladies collection an elegant upgrade. TAG Heuer's history has always been deeply rooted in the realm of sports. With its watches shifting to a higher gear in the 1950s to 1970s, Jack Heuer introduced the Carrera in 1963 as a nod to motor racing. The Carrera chronograph was fitted to be simple yet extremely precise and readable for motor racers to sneak a glance while flying down the race tracks. Its Lady counterpart, unveiled in 2017, kept to that legacy in offering its longstanding uncluttered appeal. 



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The case of the updated Carrera Lady timepiece echos the size of its 2017 predecessor. At 36mm, The watch translates to a slightly androgynous, substantial presence on the wrist compared to the other TAG Heuer women collections ranging from 28mm to 32mm, underlining the sporting identity of the collection. The feminine aspects are, instead, subtle and hidden in the details — but proving to be all TAG Heuer needs for this stylish ticker. Both the automatic and quartz-powered versions are refined with much slender indexes and hands for better legibility. The timepieces also boast a softer silhouette with a smoother bezel and curved lugs while the new trapezoidal date window adds a touch of feminine edge as opposed to its original square-shaped window. 

The new timepieces comes in a variety of dial and strap colors. Switching from mother-of-pearl to purple, blue, grey or black, the Carrera Ladies collection effortlessly retains its cachet, lending sophistication to the modern women in a blazer or a T-shirt. To TAG Heuer, the new Lady collection is made for life in the fast lane — taking one from day to night, today to tomorrow while staying true to the brand's avant garde spirit.

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