It was yesterday that the Taiwanese-Candian fashion designer Jason Wu launched a line of tote bags on the regional fashion e-tailer, Zalora. The project was a collaboration between Wu and Sometime by Asian Designers, a collective which curates bags from the region's designers. The latter is fronted by Nicole Wong, who designs and produces bags for their in-house label. At the heart of the brand is the accessibility of good design — to "offer our exclusive designer bags without the conventional retail markup".
It then makes sense that Wong partnered with Wu's diffusion line, titled Grey. The fashion designer has previously worked with Target on a full-fledged collection. Last year, he rolled out another collaboration with online fashion subscription service Stitch Fix, in a five-piece fashion line. And this week, a collaboration with Sometime and Zalora.
The design intention of these tote bags pivots around practicality — it stands upright, shaped for a laptop and documents. In there are multiple compartments, and the bag is never left gaping open for there is a discreet magnet closure.
The tote bags by Jason Wu GREY and Sometime by Asian Designers come in two sizes, six colours, and is available at S$199 on zalora.sg.
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