The outline of a curve often lends softness and elegance to graphic or artistic creations. A case in point, Van Cleef & Arpels started its love affair with the art of beading in the 1920s to soften the look of fine jewellery with diamonds and precious stones. The golden beads followed the jewellery house into 1963, a period characterised by organic forms, where the former lent itself to the Twist collection. The playful beads eventually found their way to the French maison’s signature Alhambra collection in 1968, decorating the edge of the lucky four-leaf clover. The beading technique evoked an understated elegance that defined Van Cleef & Arpels’s spirit of beauty. Finally, in 2008, the maison debuted the Perlée, an entire collection that paid homage to these precious golden beads.
For more than a century now, Van Cleef & Arpels has been synonymous with unrivalled jewellery-making expertise and its ability to retain the brand’s savoir faire in every new collection while keeping at the forefront of modernity. The appetite for individuality is growing larger among consumers, and jewellery expression is one way for the Van Cleef & Arpels woman to showcase her personality. Here are the new additions designed for mixing and stacking with one’s favourite Van Cleef & Arpels pieces.
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