While the house of Salvatore Ferragamo currently counts leather goods, ready-to-wear, watches and eyewear among its stable of products, it was shoes that first catapulted the company and its eponymous founder-designer to renown in the 1930s. Shoes continue to function as Ferragamo's main calling card. With footwear representing approximately 40% of total sales, it’s unsurprising that the Italian luxury brand is investing significant energy into that department.
In September 2016, British designer Paul Andrew was appointed Design Director of Women’s Footwear, a position created for him. The 38-year-old won the 2014 Council of Fashion Designers of America/ Vogue Fashion Fund, and designs for his eponymous footwear label.
“My concept is to return attention to the fundamentals that are the essence of Ferragamo – innovation, quality, and fit – and to communicate those values through products that [are] differentiated and relevant,” said Andrew. “I want to engage and introduce Ferragamo to a new generation of women.”
Accordingly, his debut Pre-Fall 2017 women’s shoe collection for Ferragamo pays tribute to the house’s extensive archive, including its signature Vara pump. While the Vara has remained largely unchanged since its inception 35 years ago, Andrew put a new spin on the old classic by replacing its ladylike round toe's iconic grosgrain bow with a “more technical nylon webbing”.
“We then made it more fun and youthful by fraying the edges, and the new heel has been galvanised in a car factory,” he said. “There were definitely some raised eyebrows when I made the changes.” Andrew’s other innovations for this collection include incorporating the brand’s metal horseshoe-lookalike Gancio motif into laser-cut shoe uppers, and designing the first-ever pair of sneakers, featuring lightweight soles injected with air.
Ferragamo has been an internationally beloved paragon of quality craftsmanship and design for 89 years. This collection is testament to Andrew's commitment to said legacy, altogether refreshing Ferragamo fundamentals for a new generation.
Selected styles from Paul Andrew's Pre-Fall 2017 collection for Salvatore Ferragamo are now available at the brand's boutiques at Paragon, Marina Bay Sands, ION Orchard, and Takashimaya.
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