This spring, there has been a definite move for eyeshadow palettes, from the pretty to the quirky. No longer relying on simpler decorative flourishes like floral prints or girlish embellishments, palettes now come with artistic photo prints and 3D textures and shapes that reflect a more sophisticated design aesthetic.
For the brand Byredo, the goal has always been to create a makeup collection that looks eclectic and is not necessarily a matching set in the traditional sense. Hence the brand has red mascaras and organic-shaped eyeshadow palettes. Its latest Prismic Eyeshadow Palette comes in more conventional rectangular packaging, but the person on the palette — an amorphous, almost alien-like rainbow-coloured figure — gives a hint as to what lies inside. The 18 shades in the palette span the colours of the rainbow, but are purposely presented without a sense of order or any kind of gradient shading. A sparkling copper red lies in between a shimmery fuchsia and a rich gold, seemingly without reason. “We want to approach colour as if people are actually going to wear it,” says Isamaya Ffrench, a makeup artist and Byredo collaborator. ”There are so many palettes out there which look great on a shelf, or which are fun and exciting to open, but where you only end up using two shades. We wanted to make a palette that people will actually wear,” she says.
Coach x Sephora Collection
Coach has worked with Sephora Collection on a curated and limited edition set of makeup, but the eyeshadow palettes are the standouts. Playing off the brand’s animal mascots Rexy and Sharky and using them as the highlights, the oddly-shaped palettes are surprisingly nifty and easy to use. A keychain feature mean these can be clipped onto bags, while the lid slides out and can also be flipped up to reveal a mirror. The shades inside veer towards wearable neutrals like sand, onyx, mauve and taupe to reflect the rich leathers used by the house, making them something of a surprise because of the clear contrast with the fun outer packaging. “I wanted to create something playful but also very Coach — really rooted in a rich colour palette that recalls our leather heritage,” said Coach creative director Stuart Vevers.
Urban Decay presents its Stoned Vibes palette as the vibrant, jewel- toned sister to its bestselling Naked Palettes. In this case, the packaging, reminiscent of a crystal geode, hints at the shades offered inside, which range from Jade, a glitter-flecked green that resembles the precious stone, to the rich and multi-dimensional Tiger’s Eye. The shimmery shades of this vegan palette are actually infused with genuine tourmaline to block negative energy and come in creamy, velvety textures, with great colour payoff, while the glitter inside does not drop off when applied.
For Spring, Chantecaille has created a makeup collection themed around butterflies. The packaging itself features a snapshot of a butterfly, while the hues inside are shimmering neutrals that are meant to evoke
a butterfly’s wings. They include a rose gold, a taupe satin and an interesting chrome pearl shade that blends pink, green and gold together. “The colours in this palette are fresh and alive — like the first blooms, the crocuses, the early flowers, the fresh dewy green — the shades evoke those first shoots of spring and their precious pollinators. The packaging is a snapshot of nature in action — the image of the Cephus Blue Ringlet butterfly and the Red Campion Flower. It all ties back to nature,” says brand founder Olivia Chantecaille. The brand is also contributing to the conservation of butterflies in Singapore, by donating 5 per cent of the sales proceeds from this collection to the Butterfly and Insect Group of the Nature Society of Singapore.
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