Since launching her womenswear namesake in the early ’70s, Diane von Furstenberg has been synonymous to female empowerment. One of the few woman entrepreneurs of her time, Von Furstenberg introduced her signature wrap dress — a polished yet breezy construction that became a staple to the early working women and is now an iconic sartorial epithet to Von Furstenberg’s pioneering tenet. Today, more than 10 million of its iterations have been sold worldwide and her namesake line’s acronym needs no introduction.
So it feels like a natural progression that DVF has a female design protégé, and her initials happen to be TVF. Von Furstenberg is keeping it in in the family: TVF stands for Talita von Furstenberg, her 19-year-old granddaughter. Having grown up close to her grandmother, the model and sophomore business student has always aspired to be part of the family business. “I’ve looked up to my grandmother my whole life and she has successfully leveraged a fashion empire to help and inspire countless women,” the budding designer says, noting of the generation-bridging empowerment that’s become integral to the house of DVF. “I hope to follow in her same footsteps.”
This week, she launches her first capsule collection of her sub-line under the label: TVF for DVF. The debut 23-piecer features romantic prairie-style day dresses and tiered floral dresses to prim button-front tops with voluminous blouson sleeves. They collectively embody a whimsy wanderlust spirit which would translate well to the millennial audience. Surprisingly, a TVF-reinvented wrap dress is nowhere to be seen. The young Von Furstenberg, instead, opted to revisit the house’s second most iconic element: bold, zesty prints. She revisited the archives, referencing her grandmother’s heritage prints, recasting them for the contemporary young audience. Most of her pieces come washed in pastel botanical motifs. “Whether it be directly with a delicate floral or indirectly with hearts that move like waves or wind across the fabric; it all comes back to nature,” the nascent designer says of her creative inspiration.
The collection may just be the start of something bigger. TVF has already started working on the second collection, and the young Von Furstenberg is taking her job seriously: Reportedly, she applied for a transfer from Georgetown University to New York University in order to fulfil a greater role in the New York-based family business. “I’ve always felt connected to fashion because of my family but my love for fashion is really innate. I feel like I’m meant to be doing this,” says Talita Von Furstenberg.
Above, the collection’s best looks, as worn by TVF herself and friends.
The TVF for DVF collection is available at DVF’s ION Orchard store.
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